End of Beginning

Djo, the musical project of actor Joe Keery, strikes a chord of nostalgia with "End of Beginning." This synth-pop track, blending guitar riffs and shimmering electronics, showcases a different side of the rising star. "End of Beginning" originally came out in 2022 but grew and grew after gaining traction on TikTok, eventually going Platinum in the US, Canada & UK in 2024.

As 'End of Beginning' snowballed on TikTok we were tasked with making the viral track go up another gear. Specifically we wanted to grow creations in the US and SEA (South East Asia), working with 35 of the biggest creators in those regions. In the week that our activations rolled out, creations on TikTok grew by an incredible 800K.