How songs become movements

A dedicated Instagram fan page grew from zero to 36K followers and 15M+ views in five months, becoming the go-to hub for one of Spain's most influential artists.

How smart territory splits and layered creator waves drove global impact.

A foot-stomping country anthem that topped the charts — we leaned into the party energy with a 'Whiskey shot' creator challenge.

We drove virality for the track across three major UGC platforms at once — 95 creators, 16M views.

A 2022 synth-pop track that snowballed on TikTok — we pushed it up another gear across the US and South East Asia.

Leaning into the track's cultural moment, we made tailored Instagram content that spread awareness across LATAM and the US.

Driving the creator strategy across a star-studded soundtrack — giving each track its due while keeping it part of the wider Barbie tapestry.

As Lana's fandom clamored for the release, we activated stans and broadened her fan-base ahead of the surprise drop.

We ran the creator strategy across Olivia's wildly successful album — staying agile across multiple tracks to help it hit #1.

Working with Warner Records, we crafted a strategy that launched this genre-blending track into viraldom.

An Instagram community-engagement campaign that drove millions of views and a big lift in total creations.