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Instagram

Fan Page HQ

Bad Gyal

Bad Gyal
Urbano

Bad Gyal

Fan Page HQ

Photo: Justin Higuchi · CC BY 2.0 · via Wikimedia Commons

+36K
Followers
+15M
Views

The project

To deepen the connection between Bad Gyal and her global fanbase, we launched @club_badgyal — a dedicated Instagram fan page designed as a trusted hub for exclusive content, authentic updates, and community engagement. In just five months, the page grew from zero to 36K followers, reached 15M+ video views, and became the go-to fan destination for one of Spain's most influential artists.

What we did

Our content strategy delivered unseen photos, interactive carousels, sneak peeks, and real-time tour coverage — creating a channel that felt both official and fan-driven.

The results extended beyond growth: the page directly amplified Bad Gyal's audio trends across TikTok and YouTube, supported ticket sales via Instagram Stories, and earned artist validation through likes and reposts.

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