ADIVINO

Reggaeton powerhouses Myke Towers and Bad Bunny joined forces for a third time on "ADIVINO," the lead single for Myke Towers' album "LA PANTERA NEGRA." This catchy reggaeton track blends themes of love and singlehood. We worked with Warner Latina to spread awareness of the track through tailor-made Instagram content.

As speculation swirled around the track's cultural moment, our team created a variety of Instagram Reels content pieces that leaned into the conversation. We handpicked 5 accounts with coverage across LATAM as well as the US and leaned towards a college audience.

Our content went viral, with one post in particular racking up +7.5M views — all the more impressive considering that the average views for the page were less than 100k.