PopChappell Roan
Good Luck, Babe!
Three platforms. Ninety-five creators. One coordinated release moment built to keep gathering speed.
- 16M
- views across platforms
- 95
- creators activated
- 3
- platforms at once
Creative distribution for music
We make songsmove throughculture.
SoundTik combines creative strategy, creator activation and transparent reporting for labels, artist teams and independent releases.
Selected work / 001
120M+combined views across selected work
Built for
the replay
the replay
Creative strategyCreator activationCultural distributionLive reporting
Proof, not theatre
Campaign craft behind releases people know.
Selected projects delivered by our team in partnership with Round, spanning chart moments, catalog revivals and fan-first growth.
- 120M+
- combined views
- 9
- featured campaigns
- 3
- major social platforms
Campaign work delivered for releases from
Selected label network
Selected campaign work delivered in partnership with Round. Logos identify labels associated with featured work and do not imply endorsement.
Selected work
Built around the song. Never a template.
Pop
Pop rockOlivia Rodrigo
GUTS
A flexible, album-wide creator strategy designed to follow the songs finding heat in real time.
- 25M+
- total views
- 70+
- creators
CountryShaboozey
A Bar Song (Tipsy)
A simple, culturally native challenge that gave the record’s party energy a format people could own.
- #1
- US Billboard Hot 100
- 1M+
- TikTok views
What we do
Strategy with taste.
Operations with receipts.
Culture moves too quickly for a fixed playbook. We pair a sharp creative point of view with the systems needed to deliver at release speed.
Cultural strategy
We find the human behavior, format and audience tension that gives a record somewhere natural to live.
Creator casting
Creators are selected for taste, audience fit and creative instinct — never just reach on a spreadsheet.
Campaign operations
Briefing, approvals, creator care and live optimization run through one accountable campaign team.
Reporting that thinks
Clear reporting turns content performance into decisions your release team can use on the next wave.
How a song moves
A song doesn’t need more noise. It needs a route.
We turn one clear cultural signal into a creator system that can travel, learn and compound.
- 01
Find the signal
The behavior, lyric or feeling people will want to carry.
- 02
Cast the voices
Creators with a believable reason to make the idea theirs.
- 03
Build the wave
Coordinated formats, territories and timing — with room to react.
- 04
Read the culture
See what travels, learn quickly and put weight behind momentum.
Two ways to work together
Choose the level of support the release needs.
A campaign team around the release.
Strategy, casting, rollout, creator management and reporting — built around your calendar.
Launch a focused campaign yourself.
Bring your song, choose the route and activate vetted creators without an agency retainer.
Start a project
Give us the song. Tell us the ambition.
Share the release, timing and challenge. We’ll come back with the questions that matter and a route built for this moment.
- One accountable campaign team
- Vetted, human creator network
- Clear performance reporting
Straight answers
Before we start.
01How are SoundTik and Round connected?
The selected major-label work on this site was delivered by the SoundTik team in partnership with Round. SoundTik also works directly with labels, artist teams and independent artists.
02Which platforms do you activate?
Campaigns can run across TikTok, Instagram Reels and YouTube Shorts. The mix follows the audience and creative idea instead of forcing every release into the same channel plan.
03Do you work with independent artists?
Yes. Artist teams can brief us for a managed campaign, while independent artists who want to move faster can launch through our self-serve campaign platform.
04What happens after I send a brief?
A campaign lead reviews the music, timing, audience and ambition. We reply with useful questions and a recommended route — not a generic deck or an automated sales sequence.