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Turn attentioninto musicdiscovery.

Chappell Roan campaign creative for Good Luck, Babe!Selected work / 001
Shaboozey campaign creative for A Bar Song (Tipsy)
120M+views across selected creator campaigns
Content.
Reach. Action.
Atlantic Records
Empire
Island Records
Polydor
Sony Music Legacy
ADA
Parlophone
Sony Music
Geffen Records
Ministry of Sound
Universal Music Group
Def Jam
Black Butter
Warner Music
AWAL
Positiva
Columbia Records
Platoon
Kobalt
BMG
EMI
RCA Records

Different creators.
One fixed $50 rate.

Aubert's TikTok profile photo01

Aubert

@aubert.junior

509.5K followers

Standard rate: $190 per video. Fixed campaign rate: $50 per video.
Anetta Beri's TikTok profile photo02

Anetta

@anettaberi

320.4K followers

Standard rate: $130 per video. Fixed campaign rate: $50 per video.
ałły's TikTok profile photo03

Ally

@allywalkemdown

24.7K followers

Standard rate: $90 per video. Fixed campaign rate: $50 per video.
miirelaisdancing's TikTok profile photo04

Mirela

@miirelaisdancing

97.3K followers

Standard rate: $130 per video. Fixed campaign rate: $50 per video.
zoe ☕️🍂's TikTok profile photo05

Zoe

@ohgoldiezoe

383.4K followers

Standard rate: $140 per video. Fixed campaign rate: $50 per video.
Ryan's TikTok profile photo06

Ryan

@.ryanfloress

182.4K followers

Standard rate: $150 per video. Fixed campaign rate: $50 per video.

Creative that gets music noticed.

View all case studies
Chappell Roan — Good Luck, Babe!Pop

Chappell Roan

Good Luck, Babe!

Three platforms. Ninety-five creators. One coordinated release moment built to keep gathering speed.

16M
views across platforms
95
creators activated
3
platforms at once
Read the result
Olivia Rodrigo — GUTSPop rock

Olivia Rodrigo

GUTS

A flexible, album-wide creator strategy designed to follow the songs finding heat in real time.

25M+
total views
70+
creators
Read the result
Shaboozey — A Bar Song (Tipsy)Country

Shaboozey

A Bar Song (Tipsy)

A simple, culturally native challenge that gave the record’s party energy a format people could own.

#1
US Billboard Hot 100
20M
TikTok views
Read the result

Content is the start / distribution is the next move

Give your strongest content a bigger audience.

What we do

One strategy.
From content to action.

Connect the creative, the distribution and the measurement. Each stage gives the next one something to work with, from the first creator post to the next paid push.

01

Start with the goal

More visibility for the release, more views on the content or more visits to your music. We build the campaign around the action you want people to take.

02

Create the connection

Find creators and formats that give your song a natural place in the feed. Use the content and its response to shape your next move.

03

Add paid distribution

Put media budget behind selected creator videos. We manage ad setup and creator authorization so the campaign can reach beyond the initial posts.

04

Measure the response

See reported ad performance alongside visits and music-platform clicks. Use those signals to decide what deserves the next round of investment.

How paid media works

From creator post to paid campaign. Four clear steps.

Choose the content and the goal. Our team handles the paid rollout, while you follow the results in your campaign workspace.

  1. 01

    Choose the content

    Select delivered videos from your creator campaign. Start with the creative you want more people to see.

  2. 02

    Set the direction

    Choose video views or music discovery. Set your budget and add your song links for a listener campaign.

  3. 03

    We run the ads

    Our team handles the setup and creator ad permission, then launches the paid campaign.

  4. 04

    Follow the results

    Review campaign performance. For music discovery, follow visits and clicks through to your music platforms.

Two ways to work together

Choose the level of support the release needs.

Labels, agencies & artist teams

Build the full release campaign.

Creative strategy, creator activation and paid media, planned together around your release and the results you want to measure.

Brief the team
Already running a creator campaign?

Put your content back to work.

Select videos from your existing SoundTik campaign and add paid media to reach more viewers or bring people to your music.

Explore paid media

Start a project

Tell us what growth looks like for this release.

Share your music, existing content, timing and budget. Tell us whether the priority is reach, video views or music discovery. We’ll help you connect the right campaign pieces.

  • One accountable campaign team
  • Creator content + managed paid media
  • Ad performance and music-platform clicks

No hard sell. A real reply from the campaign team.

Straight answers

Before we start.

01How is paid media different from a creator campaign?

A creator campaign produces posts featuring your song. Paid media puts an advertising budget behind selected videos to reach more people. Together, they connect content creation with an additional, planned distribution stage.

02How do viewers get from the ad to my music?

For music-discovery campaigns, a Listen now button takes viewers to your song page. They can open your release on the music platforms you have linked, including Spotify, Apple Music and SoundCloud.

03What results can I track?

The metrics depend on your campaign goal. Music-discovery campaigns show reported ad performance, tracking-link visits and music-platform clicks. Clicks measure activity and interest; they are not confirmed streams or unique listeners.

04Do I need to run the ads myself?

No. Select your videos, choose your goal and set your budget in SoundTik. Our team handles the ad setup and creator authorization. The campaign goes through preparation before launch, and you can follow its status in your workspace.

05Can I start with an existing creator campaign?

Yes. You can select delivered videos from an eligible SoundTik creator campaign and add paid media. If you are starting from scratch, brief the team to plan the content and paid rollout together.

Create the content / amplify the reach / measure the response

Build your next release around a clear goal.