Princess Diana (Remix)

Ice Spice × Nicki Minaj

Hip-hop

Ice Spice × Nicki Minaj

Photo: Tristanstlws · CC BY 4.0 · via Wikimedia Commons

8.7M+

Total views on TikTok

21K+

Increase in total creations

£1.57M

CPM

What we did

We ran an Instagram community-engagement campaign around the Princess Diana Remix, tapping into the right community pages to spread the sound and drive creations — resulting in 8.7M+ views on TikTok and a 21K+ increase in total creations.

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